Virtual Reality is rapidly entering our everyday life. During the last several years VR has been transformed from futuristic trend to the new norm of advertising, medicine, education, retail and art now. Here we talking about different industries that are using virtual reality and how they are incorporating it into life. Let’s go!

Virtual reality (or VR) is an artificially created world that can be accessed by special devices – glasses, helmets, gloves, etc. The effect created by the technology is projected onto the human consciousness and allows the sensations almost like real.

VR-content in marketing & advertising

Virtual reality technologies perfectly fit into the AIDA marketing model. It means that any advertising must attract the Attention of the consumer, arouse Interest, that turns into the Desire to own the product, and, finally, prompt him to Action. VR has a fantastic potencial for solving such tasks as, for example:

• presentation of a new product line or options;
• demonstration of services or products in action;
• increasing brand awareness and loyalty;
• support for entering into the market;
• collecting data for marketing research and others.

Nowadays the audience is spoiled. For brands – it becomes more and more difficult to stand out and be remembered in a huge flow of information. But the use of the product in action, personal evaluation of its properties and advantages also with WOW-effect make VR one of the most effective and powerful marketing tool today.

An awesome example of using technology in advertising is the case of Marriott Hotels. The company installed a special booth in New York, in which, putting on virtual reality glasses, you could visit the Hawaiian beach, the top of London skyscraper and also Marriott hotel room.

The Volvo brand hasn’t bypassed VR too. During the advertising campaign, it was created an application that allows you to drive on Volvo XC90. You find yourself inside the car and go on an exciting trip around the country. It’s really interesting, isn’t it?!

Virtual Reality in education

VR systems are successfully used to create special simulators or virtual training sessions. They are applied in companies to imitate non-standard and dangerous situations that need to be mastered in a calm environment.
For example, Simtars conducts an introductory training course on ensuring the safety of personnel in mines. Trainees identify the degree of danger, learn to control it and eliminate without leaving the classroom.

In schooling, virtual reality helps to present information in a new unforgettable format, involving pupils in the process and increasing the level of memorability. The technology has already been successfully used for teaching schoolchildren and, of course, arouses unprecedented interest. Of course, who wants to skip such lessons?!

VR in NFT

NFT is a relatively new phenomenon that can be increasingly found in news headlines. NFTs are non-fungible tokens that are absolutely unique. You can read more about it HERE. In the form of NFTs, people buy and sell paintings, music, virtual houses, digital art objects, stickers, articles, etc.

Сase studies? We wanted to show you some high-profile cases, but it has been not much really successful implementations yet. You can turn to Lansoft professionals, come up with a cool scenario for your project together and get not only a powerful business result, but also a loud information occasion.

Entertainment

Initially VR appeared in the field of entertainment. Movies, VR parks, quests, virtual reality games, give the most powerful impetus to the rapid development of technology in general. It’s no surprise! Because if the gameplay involves the active interaction of the player and the world around him, the user’s involvement goes to a completely new level compared to conventional games. VR allows to practice any experience without leaving the room or even getting up from the chair.

VR in Art

What does computer technology and art have in common?! Virtual reality gives a great opportunity to complement the objects of cultural heritage, but not to interrupt them. The technology adds dynamics and interactivity to the museum exhibits, tells stories or visualizes the details of unique collections and also makes it possible to get acquainted with expositions from anywhere on the planet.

VR has also greatly changed the event industry. For example, almost 400 thousand people “went” to a concert by Lindsey Stirling, while the concert hall accommodates only 21 thousand people. How did it happen? Yes, all the audience watched the concert in virtual reality glasses.

This list can be continued indefinitely. We hope that you will be inspired by it and decide to use VR technology in your business. Our team will be happy to help you in the creation and development of your unique VR-story.